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Heart Month; The Role of Living Benefits in Your Financial Plan

Writer's picture: Nicole MarquesNicole Marques

February is Heart Month in Canada, a time dedicated to raising awareness about heart disease and stroke—the leading causes of death and disability in this country. The Heart and Stroke Foundation emphasizes the importance of prevention, early detection, and support for those affected by cardiovascular conditions. But beyond awareness, it's crucial to consider how these health issues can impact not just physical well-being but also financial stability. This is where living benefits play a critical role.

Hands gently holding a white heart-shaped foam against a textured gray background, conveying warmth and care.

The Impact of Heart Disease & Stroke

Heart disease and stroke don’t just affect health—they impact families, careers, and finances. Survivors often face ongoing medical treatments, rehabilitation, and time off work. While many assume government healthcare programs will cover all expenses, the reality is that out-of-pocket costs for prescriptions, therapies, and home modifications can be overwhelming.


How Living Benefits Provide Protection

Living benefits insurance—such as critical illness insurance, disability insurance, and long-term care insurance—can provide crucial financial support if you're diagnosed with a severe health condition, including heart disease or stroke.

  1. Critical Illness Insurance: Provides a lump-sum payment upon diagnosis of a covered condition, including heart attack and stroke. This money can help cover medical bills, replace lost income, or fund necessary lifestyle changes.

  2. Disability Insurance: Ensures a portion of your income continues if you're unable to work due to a heart-related condition, allowing you to focus on recovery rather than financial strain.


Why You Should Review Your Coverage This Month

Heart Month serves as a reminder that while we can’t always predict health issues, we can prepare for them financially. Living benefits provide security for you and your family, ensuring that a health diagnosis doesn't translate into financial hardship. If you haven’t reviewed your coverage recently, now is the perfect time to evaluate your needs and make sure you have the right protections in place.


Smiling woman in green pants and white top sits on a light chair in a bright room. She looks relaxed with bracelets on her wrist. Nicole Marques.

Nicole Marques

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The information presented in the articles on this blog is intended for informational purposes only and should not be considered as professional advice. Nicole Marques, as an independent insurance advisor, makes every effort to provide accurate and up-to-date information, but errors or omissions may occur. Nicole Marques assumes no responsibility for any special, direct, indirect, consequential, or incidental damages arising out of or in connection with the information provided in these articles. Readers are advised to consult with a qualified insurance professional for personalized advice tailored to their specific needs. Nicole Marques reserves the right to modify, add, or remove content from the articles at any time without prior notice.

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